Since they appear together, these are great to make the target audience start to identify that icon or image with the name of the company, so that it ends up laying the foundations for a brandmark. Combination mark: this is a combination of brandmark and wordmark, so it usually contains the name of the company and its icon/image. Think of Piki’s head in the case of Freepik! Since that image must be associated with the business in question, this kind of logo works best when that business has already a good presence in the market. Brandmark: sometimes called pictorial marks, these appear as an icon or an image.
It also focuses on just letters and colors. Easy to embroider on work shirts, easy to see on passing service trucks, looks great on a white background of website, etc. By request of client logo performs stylized M letter incorporated both i mammoth tusks and tractor wheels. It works best with monograms, acronyms, or initials, especially in cases where the name of the company is too long or is difficult to pronounce. logo for company selling tractors and excavators. Lettermark: this type is similar to the previous one. Wordmark: this type of logo features the name of the company, but shown in a creative way, usually with a nice combination of colors and typography. Depending on the source, the number of types of logos may vary, but there are four that are considered universal.
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